Marks & Spencer has announced a targeted reduction in the retail prices of selected British meat products and said the changes will not affect the sums it pays to farmers. The retailer described the move as part of a wider investment to offer “trusted value” while maintaining sourcing standards and animal welfare.
What has changed at the shelf
The price adjustments affect a number of own-brand products. The company gave the following examples of reduced prices:
- Diced British Beef (500g): reduced to £6 from £7
- British Lamb Mince (400g): reduced to £5.60 from £6.20
- British Pork Sausages: reduced to £2 from £2.60
| product | previous price | new price |
|---|---|---|
| Diced British Beef (500g) | £7 | £6 |
| British Lamb Mince (400g) | £6.20 | £5.60 |
| British Pork Sausages | £2.60 | £2 |
Sourcing and supplier arrangements
M&S reiterated that the product specifications remain unchanged and that its commitment to sourcing British produce is unchanged. The retailer said it sources 100% British across beef, lamb, chicken, pork and eggs and pointed to long-term commercial arrangements with major processors.
“British farmers play a vital role in producing the high-quality food our customers expect, and we’re committed to backing them for the long term,” said Alex Freudmann, managing director of M&S Food.
The retailer framed the reductions as an effort to make it easier for shoppers to choose British meat in the face of growing competition from imports, while continuing to support farmers through the confidence provided by long-term contracts.
Retail positioning and industry context
The move forms part of M&S’s investment in “trusted value” for core grocery lines, the company said.
For farmers and supply-chain participants, the announcement underlines the retailer’s attempt to balance competitive pricing with sustained supplier relationships.
