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Sheep Industry News By Category: Marketing

04 October 2016
UK Seminars to Discuss Trade, Marketing for Lamb
Opportunities for beef and lamb in a post-Brexit landscape will be addressed at the 2016 AHDB Beef & Lamb Stakeholder Seminar, which will take place in Stratford-upon-Avon, Warwickshire, on 8...
05 August 2016
New 'Wham Bam Lamb' Campaign to Celebrate Speed of Cooking
SCOTLAND, UK - A high-impact advertising campaign behind Scotch Lamb PGI is set to be launched by Quality Meat Scotland (QMS) in the coming weeks....
22 July 2016
Public Trust in Agriculture and Freedom to Operate
ANALYSIS - Trust is low in the Canadian food system, and this is giving consumers a previously unheard-of degree of input into on-farm and other food system practices, writes Treena Hein....
12 July 2016
US May Lamb Exports Lower, But Volume Ahead of Year-ago
US - US lamb exports in May were sharply lower than a year ago in volume (558 mt, down 38 per cent), though value fell just 7 per cent to $1.6 million, according to the US Meat Export Federation....
06 May 2016
Supermarkets Stocking More Lamb, Beef Mini Roast Products
UK - Supermarkets introduced 22 new lines in the mini roast category in the last year to support the long-term sustainability of the sector, and to encourage new consumers, due to new product...
08 April 2016
Videos Highlight Use of Lamb in Weaning Recipes
UK - A series of weaning videos have been created to educate Scottish families about the role of Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork in a healthy balanced diet, from...
02 February 2016
New British Food Unit Aims to Match France, Germany Exports
UK - A Great British Food Unit has been established to turbo-charge UK food exports and support industry growth plans, like their target of increasing manufactured food exports to £6 billion...
25 January 2016
Market Analysis Shows Importance of Stimulating Lamb Demand
UK - Farmgate prices for hoggs have started 2016 on a positive note for producers by increasing slowly in recent weeks, although they are still well behind prices of a year ago, according to...
27 November 2015
Carcase Balance Challenges Change in Run-Up to Christmas
UK - The year-round challenge processors face in achieving carcase balance is brought sharply into focus during the run-up to the festive period....
16 November 2015
EU Agricultural Exports Increase in Value
EU - EU agri-food exports to third countries increased in value by more than 6 per cent compared to the preceding 12-month period, according to annual data....
09 November 2015
Lamb Mini-Roasts Hit the Small Screen
UK - Beef and Lamb advertising has this week returned to TV screens in the UK....
03 November 2015
New UK Lamb Marketing Campaign Targets Restaurants
UK - AHDB Beef & Lamb is showcasing the excellence of Quality Standard Mark (QSM) lamb to foodservice operators across the country through the launch of a new digital engagement campaign....
02 November 2015
UK Unions Make Progress in Lamb Talks with Tesco
UK - The NFU, NFU Scotland, NFU Cymru, and the Ulster Farmers Union have met with retailer Tesco and its processor representatives to discuss the crucial role it has to play in supporting the...
19 October 2015
Promo Boost to Help Consumers Appreciate EU-Farmed Products
EUROPE - Programmes worth €111 million have been set up by the EU to find new markets and promote consumption both outside and inside the Union in 2016. ...
12 October 2015
Aldi to Stock More Fresh British Lamb
UK - Aldi is to double the size of its fresh lamb range by stocking more products sourced exclusively from British, Red Tractor assured farms, the NFU has reported....
07 October 2015
UK Wool Week in Full Swing
UK - Wool and sheep industry enthusiasts are banging the drum for wool products in all their various guises this week as the UK celebrates ‘Wool Week’....
24 September 2015
More Info Needed as Growing Consumer Demand for Local Produce
UK - The Government is calling on food producers and shops to give more information on labels about where in Britain their food comes from, as new research shows that almost 80 per cent of people...
21 September 2015
Wool Prices Weaken Under Cautionary Purchasing
AUSTRALIA – Turbulent markets continued the recent depression seen in the wool markets last week, resulting in a two per cent contraction. ...
16 September 2015
Infographic Sheds Light on What Food We Need
UK - A novel way of displaying food production information is hoped to get consumers thinking more about what they eat....
15 September 2015
FAO Food Price Index Registered Steady Meat Prices in August
GLOBAL - The FAO Food Price Index averaged 155.7 points in August 2015, down 8.5 points (5.2 per cent) from July, the sharpest monthly drop since December 2008. ...
10 September 2015
UK Food Export Value Falls
UK - The value of UK food and non-alcoholic drink exports has dropped, reaching a total of £6bn in the first six months of the year – a fall of 5.3 per cent on the same period in 2014....
03 September 2015
Meat Protein Can Help Protect Heart Health, Study Shows
UK - Eating foods rich in amino acids could be as good for your heart as stopping smoking or getting more exercise, according to new research from the University of East Anglia (UEA)....
27 August 2015
UAVs Are Not Just for Crop Farmers
US - Brett Haas, co-owner of Crop Copter, said while they started their UAV company with crop farmers in mind, they see a lot of interest and application for livestock farmers. ...
New Campaign Launched to Highlight Welsh Lamb Crisis
WALES, UK - The Farmers’ Union of Wales is joining in with national lamb week this autumn (September 1-7) in a bid to raise the profile of Welsh lamb and boost retail sales....
26 August 2015
Resignation Sparks Levy Debate Over State Interference
UK – Government involvement in determining farming levy expenditure is a hot topic in the UK this week following the resignation of a senior levy board member....
21 August 2015
British Lamb Week to Address Price Discontent
UK – The first week of September will see the UK sheep industry champion British lamb after a summer of deepening frustration over lamb prices....
11 August 2015
Lamb Price Up in Supermarkets, Down on Farms
UK – The proportion of lamb retail value going to farmers has slumped to 42 per cent, while retail prices have increased, says the UK’s levy board....
10 August 2015
TV Chef Champions Scotch Lamb
SCOTLAND – There is “huge scope” for many more people to routinely enjoy Scotch lamb, said Greg Wallace, rallying shoppers at the height of the lamb season....
05 August 2015
China Buying Less New Zealand Lamb
NEW ZEALAND - A jump in volumes last month couldn’t turn around a poor first half of 2015 for New Zealand lamb exports, driven largely by less Chinese demand....
29 July 2015
Sheep Farmers to Withhold Lamb in Protest
UK – No lambs will be sold at market next week if a protest movement fully takes hold in the UK sheep sector in reaction to low lamb prices and supermarket power....
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