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Merino Wool to Go into Specialist Infant Clothing

12 September 2014

AUSTRALIA – A children’s clothing brand known for its use of woollens will blend material with merino wool for its pure merino muslin collection.

Aden and Anais has listed breathability, softness, temperature regulation and natural dirt resistance as reasons for adopting the fibre.

The product line will features a sleeping bag and a dream blanket.

Company chief executive officer Raegan Moya-Jones said: “Merino wool just seemed like the perfect fit - it's natural, breathable, and one of the loveliest fabrics I've ever felt."

"The Woolmark Company is delighted to be working with an international leader in innovation, function and design," says The Woolmark Company Chief Strategy and Marketing Officer Rob Langtry.

"Our global Mothers and Babies programme works in three main areas - funding scientific research into Merino wool's health benefits, innovative product development and creating awareness of the fibre's benefits.

“The partnership and product development with aden + anais further illustrates that demand for Australian Merino wool is growing in the babywear market."

 

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