UK - A top restaurant guide featuring Quality Standard Mark (QSM) beef and lamb has been launched in London.
The second edition of the Lebey Guide, which details 200 of the best restaurants in London and Paris, was showcased at an event at the Tower of London, which attracted an audience of top chefs, restaurateurs and food journalists. Various cuts of beef and lamb were available to try, with a particular focus on mini joints, highlighting AHDB Beef & Lamb’s recent mini roast consumer campaign which encourages consumers to have mini joints as part of a midweek meal.
Chefs and restaurateurs from both sides of the Channel were keen to find out more about provenance, quality and versatility of the products. Suppliers, from both London and Paris, attended the event to showcase a range of home-grown produce.
The event was kicked off by AHDB Beef & Lamb food service project manager Hugh Judd who said: “The Lebey Guide is an excellent resource for diners. It is the only guide that really joins the two gastronomic cities of London and Paris and we are delighted it has yet again chosen to feature QSM beef and lamb.”
He also welcomed the chefs in the audience and commented on the Meat Education Programme run by AHDB.
“AHDB runs an educational course that helps the food service industry to recognise the QSM mark. The programme is great for young professional chefs to understand more about QSM products and we encourage the food service industry to take part.”
A parallel launch will take place at Cercle de l’Union Interalliée, in Paris, on 6 December, with the support of the AHDB France team.
TheSheepSite News Desk