UK - The National Sheep Association (NSA) has brought together a group of industry ambassadors as part of its work in backing Love Lamb Week, the week-long industry-driven initiative dedicated to increasing positive interest around British lamb.
Leading the way in promoting the activity from 1st to 7th September are the NSA Next Generation Ambassadors, a group of young sheep farmers from around the UK passionate about their work producing premium British lamb for consumption at home and abroad.
As part of a series of delivery sessions through the year to develop their skills as sheep farmers and promotors of the sheep industry, the Ambassador group also met with James Manning to discuss how to grow a positive image of the sheep sector (pictured).
James, a Herefordshire-based farmer and star of Channel 4’s First Time Farmers and BBC2’s Harvest Time, shares their enthusiasm for Love Lamb Week. He said: “Love Lamb Week is a fantastic idea, and such a brilliant way for farmers, local businesses and the media to pull together and directly target the public to encourage uptake and confidence in cooking with British lamb.
“The beauty of it is that everyone can play a part in getting the Love Lamb Week message out there, however big or small. If we all post and share Love Lamb Week related activity on social media during the week we can spread this message far and wide."
TheSheepSite News Desk