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Deal Offers National Shop Window for Charollais Sheep Breeders

19 May 2016

UK - Charollais Sheep Society members have a new hi-tech, UK-wide shop window for their prime livestock, thanks to a groundbreaking marketing deal brokered with a national on-line trading company.

Under a venture launched last week, each of the society’s 700 members now has automatic access to an exclusive internet portal, tailored to their needs and linking them to the state-of-the-art Sell My Livestock platform, which has been a storming success since it was set up two years ago.

“This is excellent news for our members,” said Carroll Barber, breed secretary of the Charollais Sheep Society. “We are excited to offer breeders a way to showcase their stock throughout the length and breadth of the country. It will enable them to tap into a vast new marketplace.

“Sell My Livestock offers the first viable way to handle livestock sales through a web-based platform,” said Mrs Barber. “It is great for the livestock industry to have such a modern up-to-date medium available.”

Members can post photographs and descriptions of ewes, rams and lambs for sale simultaneously on the websites of both the Charollais Sheep Society and Sell My Livestock, knowing those adverts will reach thousands of potential buyers, without any disturbance to the sheep.

“As a channel for selling livestock it will be complementary to the traditional auction, which, up to now, has been the only avenue to market for most members,” said Mrs Barber. “This way members keep control and ownership of the selling process from start to finish.”

Breeders will be able to command top prices for their livestock because their online adverts carry the Charollais Sheep Society’s seal of pedigree authenticity, backed by full identity and parentage records as well as fertility guarantees for the rams.

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