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Easter Lamb Sales Lose Pace into Summer

27 July 2015

UK – Easter's lamb buying surge ran out of steam going into the summer as UK buyers switched fresh chicken, according to a markets survey.

Kantar Worldpanel said the first eight weeks of the 16 week period ending June 21 saw lamb buying up two per cent, followed by sales slumping back in equal amount.

This is a “reflection of the robust promotional activity that took place over Easter”, which saw roasting joints sell well.

Price, however, were lower on average, meaning expenditure was static.

Analysts at AHDB Beef and Lamb, said: Sales of chops/steaks were down in volume and value terms, with prices also unchanged year on year, however fewer households included these cuts in their shopping basket.

“Stewing cuts saw some growth in sales and expenditure was up on the back of increased prices. This suggests some loyalty from current shoppers as well as new purchasers.

“Although only a small part of the market, lamb mince recorded an impressive gain, promotional activity contributed to lower prices and increased sales, particularly at the hard discounters.”

TheSheepSite News Desk

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