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Wool Ride to Promote British Wool

24 July 2014

UK - The Campaign for Wool is launching The Wool Ride as part of this year’s, Wool Week.

More than 300 wool loving cyclists from across the UK will gather in London for a one of a kind experience.

Starting and finishing at Potters Fields on Sunday 5 October, the bicycle ride will journey through some of the streets made famous by London’s most prominent wool supporters, including the archetypal Jermyn Street.

Participants will also be able to take in some of London’s key sights and hotspots, passing through iconic scenery such as; London Bridge, Buckingham Palace, Westminster, Knightsbridge, Park Lane and Regent Street.

On arrival at Potters Fields, guests have the option to give their bikes a temporary makeover with the ‘Woolen Cycle Workshop.’ Here, teams of cycle creatives will be on hand to give bikes the ultimate makeover for a chance to win the award for best bicycle.

Attendees will also be encouraged to wear their best woolen knits with an award for best dressed up for grabs.

“A true celebration of Wool Week, The Campaign for Wool’s Wool Ride will be a truly immersive experience offering a valuable insight into the importance of the wool industry as well as a bike ride you won’t forget in a hurry,” said a spokesman for the campaign.

TheSheepSite News Desk

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