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NFU Scotland Praises Supermarket Lamb

10 April 2015

SCOTLAND, UK - The National Farmers Union (NFU) in Scotland was impressed with the presentation of Scotch lamb in a recent survey of Aldi, Lidl and Morrisons supermarkets.

The 'ScotchWatch' survey used a 'secret shopper' approach to find out how Scottish produce is presented on supermarket shelves.

They found that all the fresh lamb being offered in the Lidl, Aldi and Morrisons stores over Easter was clearly identified as Scotch.

ScotchWatch results also showed that other retailers continue to rely at least partially on imported lamb at this time of year.

NFU Scotland is talking to those retailers who stock imported lamb, looking at how the season can be extended, so that shoppers have access to locally-reared, tasty Scotch lamb for more weeks of the year.

NFU Scotland Vice President Andrew McCornick said: “We recognise that many retailers traditionally balance their lamb supplies at this time of year with imports.

"However, we can justifiably ask them the question – if some retailers can stock 100 per cent Scotch at this time of year, why can’t you?

“We have started discussions with supermarkets, making the point that a small change in buying patterns can make a huge difference to Scottish sheep producers.

“By extending their buying period for Scottish lamb – either by a few weeks at the start of the new season or a few weeks further into the spring – those retailers stocking imported lamb can follow the excellent example set by others.”

TheSheepSite News Desk



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